Introduction: Why promote your music on TikTok?
TikTok is taking the music world by storm!
There are several reasons why you should promote your music on TikTok. First, TikTok has a large and engaged user base. Over 800 million people use TikTok every month, and the app is particularly popular with younger audiences. This makes TikTok an ideal platform for promoting music to a wide range of potential fans.
Moreover, TikTok offers a unique opportunity to reach out to new audiences. The app's algorithm promotes popular content with other users, which means that your music has a good chance of being seen by people who might not otherwise come across it. For instance, if your song’s 15-second snippet is used in a video that goes viral on the FYP, other creators can also use your song and create this enormous chain of content usage, which will only increase your discoverability.
The song BILLIE EILISH by Armani White is the latest example of how powerful the algorithm can be while using TikTok for music promotion. The record was released in May 2022, and since it has surpassed over 60 million views across music streaming platforms and at least 41 billion, yes, you read that right, on TikTok!
Furthermore, TikTok is a great way to connect with other artists. The app is full of creative people who are passionate about music, and you can use TikTok to build relationships with other musicians. This can lead to collaboration opportunities and new fans for your music.
Lastly, promoting your music on TikTok can help you to reach a global audience. TikTok is available in over 150 countries!
How to get your music on TikTok
Getting your music to TikTok, like any other streaming service, involves a service to help with music distribution online.
As you probably already know, multiple music distribution companies help you get your music on streaming platforms. These companies include CD Baby, TuneCore, DistroKid, Ditto Music, and more. The video below fully explains what’s important to know regarding music distribution.
Promote your music on TikTok
Get creative with your videos.
One of the best ways to get your music noticed on TikTok is to be creative with your videos. Think about ways to make your videos stand out from the rest. You could add some special effects, use creative editing, or come up with a fun concept.
Use hashtags
Hashtags are a great way to get your videos seen by more people. When you use relevant hashtags, your videos will appear in the search results when people search for those hashtags. So, make sure to use some popular music-related hashtags in your videos.
Promote your videos
Once you've created some great videos, it's time to promote them. You can promote your TikTok videos on other social media platforms like Instagram and Twitter. You can also share them with your friends and family. By following these tips, you'll be on your way to getting your music noticed on TikTok.
Collaborate with other TikTok users
Teaming up with other TikTok users is a great way to get your music seen by more people. Try to find users who have a similar following to you and who produce content complementary to your own.
Promote your TikTok videos on other social media platforms
Make sure to promote your TikTok videos on other social media platforms like Twitter, Facebook, and Instagram. This will help get your music in front of even more people.
Use paid advertising
Paid advertising is a great way to get your music seen by more people. You can use paid advertising on TikTok itself or other social media platforms.
Tips on going viral with TikTok music promotion
Focus on TikTok-friendly tracks
If your track is about to go viral on TikTok, it necessarily has to be a TikTok-friendly one. This means that your snippet should follow the optimal duration of TikTok’s music content, which is 15 seconds long. Moreover, it must include an element that’s broad, catchy, and relatable enough for TikTok users to create their own video content around it. Think about catchy lyrics and/or rhythms that connect themselves to a short dance or a routine. Lastly, don’t be afraid to look back at your old masterpieces that might fit perfectly with the “TikTok-friendly tracks” formula!
Create challenges & contests
Challenges and contests are thriving in TikTok. Therefore, promoting music on TikTok can be in the form of challenges specific to your track while using a specific hashtag.
For instance, the song Savage by Megan Thee Stallion has become viral on TikTok, which was pretty much helped by the following dance challenges:
Challenges seem to blow up when they’re fun and can be used in different ways by different people. This comes down again to using a “TikTok-friendly” track.
Some of the most popular challenges on TikTok usually involve:
- Dance routines
- Lip syncing
- Costumes
- Comedy memes
Bear in mind that it's unlikely that you can create a challenge that will go viral by just posting it and sitting back. As a creator, you must be proactive. There are a couple of ways to increase the chances of your challenge being viral. For example, reach out to creators in your network. Or run the challenge as a contest with a cool prize for the winner, like free merch, free tickets, etc.
You can also run a music influencer marketing campaign.
Visuals & memes
We couldn’t miss the memes, of course! Engaging, easily imitated visuals, funny, and inspiring content is preferred on platforms like TikTok & Triller.
One thing to remember is that videos do not need to be perfect. They must be engaging, attractive, hilarious, relatable, catchy, etc.
Do a duet
One of our favorite techniques for going viral is doing a duet. They are a super easy way to engage with fellow TikTokers. It ultimately lets you put two videos together side-by-side, playing them simultaneously.
You can reach an entirely new fanbase by collaborating with another artist.
Conclusion
So you’ve worked hard, created the challenge, and your song is getting recognition on TikTok. Doing a TikTok music promotion with a short video is excellent. However, the overall aim is to convert these video watchers into active listeners and fans of yours. Therefore, make sure to include a Spotify or Apple Music link to your song when creating a challenge with your artist's official TikTok account.
The next step you need to take as a creator is to convert your listeners into superfans. Look at it as building a loyal fanbase that will follow your steps as a creator through thick and thin. By using Fangage, you have the unique opportunity to create your community place and fan platform. Explore our features or see how other creators are using Fangage.
